Truth Initiative

How do you get an entire generation that rejected cigarettes to take up smoking again? Easy, add fruity flavors to distract them from the fact that there are thousands of vape-related hospitalizations every year. Don’t take the bait.

AWARDS

2024 Dallas Addy Best of Show winner, Graphis International New Talent Annual 2024 sliver

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The ads were also placed on the front of peer review medical journal, BMJ tobacco Control; Magazine Front Cover Publication

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