Cali Sober
I had hands on experiences with photoshoots, where I learned to capture strong visuals that reflect a brand’s personality. Using Adobe Lightroom and Premiere allowed me to create engaging video and photo content, perfect for social media and their website.
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THC cocktail brand, I took on a multifaceted role that blended sales, design, and branding. At farmers markets, I honed my skills in direct-to-consumer sales, mastering techniques to efficiently connect with customers and drive product interest. Working closely with the CEO, I contributed to key aspects of product development—from refreshing the logo and assisting with packaging to enhancing our digital presence through website updates, and photoshoots. I also created taglines and engaging copy that aligned with the brand’s voice, developed branded stickers and merchandise, and strengthened brand cohesion.