Caffeine Awareness Association

Caffeine may be the fuel of modern life, but it has a dark side that few dare to confront. The Caffeine Awareness Association shines a light on the dangers of overconsumption, as seen in the haunting image of a skull in a cappuccino—a stark reminder that even our favorite morning ritual can be deadly. With at least 34 deaths linked to caffeinated drinks. The ads aim to expose the horrors of caffeine abuse with chilling visuals and facts, urging consumers to rethink their caffeine habits before it’s too late.